Facebook Advertising Specialist
Location: West Palm Beach, FL (On-site)
Employment Type: Full-Time

About Digital Resource:
Digital Resource is an award-winning, full-service digital marketing agency based in West Palm Beach, FL. We partner with forward-thinking businesses to drive measurable results through strategic digital solutions. From SEO and content to paid media and social strategy, our team is passionate about delivering outcomes that help our clients grow.

Position Overview:
We are seeking a Facebook Advertising Specialist to plan, launch, and manage high-performing paid social campaigns. You will be responsible for leveraging Facebook Ads to drive growth and revenue for our clients. The ideal candidate is data-driven, proactive, and confident navigating the backend of Meta’s advertising tools.

Key Responsibilities:

• Build and manage Facebook Ad campaigns aligned with each client’s business goals

• Implement and configure Facebook Pixel and Standard Events for accurate tracking

• Develop custom and lookalike audiences to optimize targeting

• Monitor and adjust campaigns to ensure peak performance

• Communicate regularly with Account Managers to align on client needs and strategies

• Provide daily campaign updates and optimizations

• Deliver clear, insightful reports on campaign performance on a weekly or monthly basis

Required Qualifications:

• Minimum of 3 years of hands-on experience managing Facebook Ad campaigns

• Strong understanding of Facebook Ad objectives and optimization strategies

• Proven ability to manage multiple projects and meet deadlines

• Excellent organizational and analytical skills

• Strong communication and customer service skills

• Self-motivated and adaptable to a fast-paced environment

Preferred Qualifications (Not Required):

• Facebook Blueprint Certification

• Experience with Facebook ChatBots or Messenger automation tools

Why Join Us?
At Digital Resource, you’ll be part of a fast-growing agency recognized on the Inc. 5000 list for multiple consecutive years. We foster a collaborative, high-energy culture where you can grow your skills and career while making a real impact on clients’ success.

Apply Now!
If you're passionate about digital advertising and ready to take your Facebook Ads expertise to the next level, we want to hear from you! Submit your resume and a portfolio or examples of past campaign performance to be considered.