The Marketing Operations Assistant supports the executive team by creating comprehensive reports that provide a clear overview of marketing performance, resource allocation, and operational efficiency. This role focuses on generating managerial reports that are crucial for decision-making, strategic planning, and performance management.

Responsibilities

• Create Managerial Reports: Develop detailed, executive-level reports that summarize the performance of various marketing initiatives. These reports typically include metrics related to campaign effectiveness, budget utilization, team productivity, and overall marketing ROI.
• Analyze Operational Data: Collect and analyze data from various marketing tools (CRM systems, marketing automation platforms, and analytics software) to identify trends, inefficiencies, and opportunities for improvement.
• Performance Tracking: Establish and monitor key performance indicators (KPIs) related to marketing operations, such as campaign turnaround times, resource allocation efficiency, and team productivity metrics.
• Budget and Resource Reporting: Track marketing budgets and resource usage, providing reports that compare actual spending against forecasts. This includes identifying areas where resources can be reallocated to improve efficiency.
• Strategic Insights: Provide data-driven recommendations to the executive team to inform strategic decisions, such as entering new markets, adjusting campaign strategies, or reallocating resources.
• Reporting Automation: Implement and manage tools that automate the creation and distribution of regular reports, ensuring executives have timely access to the data they need.

Skills and Qualifications

• Advanced Excel Skills: Proficiency in Excel for creating complex spreadsheets, dashboards, and data visualizations.
• Experience with Reporting Tools: Familiarity with business intelligence (BI) tools like Power BI, Tableau, or Google Data Studio for developing detailed managerial reports.
• Strong Analytical Skills: Ability to analyze large datasets, identify trends, and translate data into actionable insights.
• Understanding of Marketing Operations: Knowledge of marketing workflows, resource management, and budgeting within a digital marketing context.
• Attention to Detail: High level of accuracy in data analysis and report creation.
• Communication Skills: Ability to present complex data in a clear, concise, and visually appealing manner to senior management.