Social Media Marketing Specialist
Are you a creative storyteller, passionate about social media, and excited to work with a fast-growing U.S.-based marketing agency? Join Digital Resource — a vibrant, award-winning team of marketers, designers, and strategists on a mission to drive real business results for our clients.
We’re expanding our global team and looking for a Social Media Marketing Specialist based in Latin America to help shape the online voice of innovative brands across North America.
🚀 About Us
Digital Resource is a full-service digital marketing agency headquartered in West Palm Beach, Florida. We partner with businesses across industries to craft custom digital strategies that boost online visibility, grow social communities, and convert clicks into revenue.
We pride ourselves on creativity, collaboration, and results. If you're looking for a remote role that challenges you to grow and supports your development every step of the way — you’ve found it.
🎯 What You’ll Do
As a Social Media Marketing Specialist, you’ll work directly with our Social Media Marketing Manager, content creators, and strategists to build and manage standout campaigns that engage, inform, and convert.
Your core responsibilities will include:
🌐 Strategy & Planning
Collaborate on custom social media strategies tailored to client goals
Align campaigns with brand voice, audience interests, and industry trends
✍️ Content Creation & Scheduling
Write clear, engaging captions and calls to action in fluent, professional English
Source, curate, and schedule content using tools like Canva, Photoshop, or Illustrator
Ensure consistency in tone, branding, and visual appeal across platforms
🧠 Community Engagement
Manage daily interactions with followers across multiple client accounts
Respond to messages, comments, and inquiries in a timely, friendly, and brand-appropriate manner
📊 Analytics & Optimization
Monitor performance using tools like Sprout Social, Cloud Campaign, or Hootsuite
Report on KPIs like engagement, click-throughs, and conversions
Use data (and AI tools!) to refine strategies, identify trends, and boost ROI
✅ What We’re Looking For
Must-Haves:
0–2 years of experience in social media marketing, graphic design, or content creation
Fluent written and verbal English skills
Strong copywriting and visual storytelling ability
Proficiency with Canva and basic Photoshop (or similar design software)
Reliable time management and task organization
A proactive, collaborative, and positive attitude
Bonus Points If You Have:
Experience managing multiple social media accounts or clients
Familiarity with scheduling tools like Cloud Campaign, Hootsuite, or Sprout Social
Understanding of audience targeting, brand strategy, and social media KPIs
📈 What Success Looks Like
You’ll be measured on your ability to:
Grow social media audiences and engagement rates
Increase click-throughs and conversions from social posts
Support brand sentiment through community management
Execute content on time with high attention to detail
Help innovate and improve social strategy with fresh ideas and trend awareness
💻 Role Details
Location: Remote (LATAM-based only)
Schedule: Monday–Friday, aligned with U.S. Eastern Time (with some flexibility)
Team: Social Media, Content, and Design
Reports to: Social Media Marketing Manager
Contract Type: Full-time contractor (via Deel)
🌟 Why Join Digital Resource?
Work with a collaborative, creative, and high-performing team
Flexible remote work environment
Learn from top marketers and grow your skills across disciplines
Access to training, feedback, and mentorship
Be part of a diverse global team driving real impact
Ready to grow with us?
Apply now and let’s create something amazing together. 🌱